Regional Sales Director

Position: Regional Sales Director

Department: Sales

Reports to: Group CEO

This job description provides an outline of the duties and responsibilities of the role and the necessary skills and knowledge required to perform them as at the date it was created. Employees will be recruited on the basis of their qualifications and experience to do the work to be performed, regardless of sex, sexual orientation, gender reassignment, marital or civil partnership status, race, colour, ethnic or national origin, nationality, religion or belief, political opinion (Northern Ireland only), age, pregnancy and maternity, disability or trade union membership status. By applying for this role, the candidate accepts that over time this job description may be subject to change as the candidate’s duties and job evolves

Our Values

Aim to Amaze……Inspire Loyalty

Passion for People

Collaborate to Innovate

Ambition with Humility

Acting Responsibly

Job Purpose

The Regional Sales Director will lead and drive sales growth for commercial office furniture across the Nordic region. This senior leadership role involves developing and executing sales strategies, managing key client relationships, and overseeing a team of sales professionals to expand our market presence and revenue.

Key Responsibilities

Sales & Business Development

Develop and implement a sales strategy to drive revenue and market share in the Nordic office furniture sector
Identify new business opportunities, partnerships, and distribution channels.
Lead high-value contract negotiations with major corporate clients, dealers, and design professionals
Ensure the achievement of regional sales targets, profitability goals, and KPIs

Account & Relationship Management

Build and strengthen relationships with dealers, workspace consultants, architects, designers, and end-users
Act as a strategic advisor to clients, understanding their needs and providing tailored solutions.
Develop long-term partnerships and large-scale workspace projects
Work closely with key stakeholders to understand customer needs and deliver tailored solutions.

Team Leadership & Development

Lead, mentor, and support an experienced team of regional sales managers and a sales agent to develop and successfully implement their sales plans in order amaze our customers and outperform the market
Provide coaching, training, and performance management to develop a high-performing sales team
Foster a culture of collaboration, accountability, and innovation

Market Expansion & Competitor Positioning

Conduct in-depth market research to identify emerging trends and competitive activities.
Position the company as a market leader in commercial office furniture by leveraging product innovation and sustainability initiatives.
Develop strategies to enhance brand awareness and positioning in the Nordic office furniture sector
Represent the Company at industry events, trade shows, and networking opportunities to promote the brand.

Product & Sales Support

Provide expert knowledge on our office furniture range, including ergonomic solutions and workspace innovations
Collaborate with the product development team to provide feedback on local market preferences
Ensure smooth delivery and installation of projects, working with logistics and customer service teams.

Financial & Operational Management

Develop and manage sales forecasts, budgets, and business plans for the region
Monitor sales performance, pipeline management, and revenue growth using CRM systems
Work closely with product development, marketing, and operations teams to ensure alignment with business objectives.

Key Skills and experience required

Proven experience as a Sales Director, Regional Sales Manager in the commercial office furniture industry.
Strong network of key decision-makers within the Nordic region (dealers, architects, designers, and corporate clients)
Exceptional strategic planning, negotiation, and leadership skills
Ability to lead and inspire a high-performance sales team.
Ability to negotiate complex sales deals and manage long-term relationships
Fluent in English and at least one Nordic language (Swedish, Danish, Norwegian, or Finnish)
Willingness to travel frequently across the Nordic region
Experience working with premium office furniture brands or workspace solutions providers
Proficiency in CRM software (e.g., Salesforce, HubSpot) and sales analytics tools is desirable
Knowledge of ergonomics, workplace design trends, and sustainability in office furniture would be an advantage

How to Apply

If you think you could be the right fit for our team, please send your applications and CVs to [email protected]

No agencies please.